Caffeinated version of Cracker Jacks — Cracker Jack’D — prompts outcry from health group who cites threat to children

NY Daily News

Health critics are crying foul at Frito-Lay for introducing Cracker Jack’D, the latest “energy” fare that promises a boost with your bite.

Cracker Jacks will soon be available with a something other than a toy prize — a dose of caffeine.

Health critics are crying foul at Frito-Lay for introducing Cracker Jack’D, the latest “energy” fare that promises a boost with your bite.

The Center for Science in the Public Interest has sent an angry letter to the FDA protesting the use of caffeine in the crunchy-sweet snack, claiming it’s sure to fall into the hands of children.

The CSPI sees the trend of putting caffeine into everything from water to jelly beans as a dangerous precedent that could wreak havoc on the health of young people.

“The way things are going, I fear that we’ll see caffeine, or coffee, being added to ever-more improbable drinks and snacks, putting children, unsuspecting pregnant women and others at risk,” said CSPI executive director Michael F. Jacobson. “How soon before we have caffeinated burgers, burritos or breakfast cereals?”

Frito-Lay has gone on the defensive claiming that their new popcorn product isn’t for kids

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