Facebook acquires Face.com, stock continues to rise

Jeremy Owens
Mercury News

Facebook announced an agreement to acquire Israeli facial-recognition company Face.com for an undisclosed sum Monday, giving the Menlo Park company mobile fodder for its photo-tagging service as it continued to recover from a post-IPO Wall Street decline.

Face.com is a 5-year-old private company that offers free and paid versions of its facial-recognition technology while focusing on social uses in apps and software, and has advanced its technology to the mobile platform.

“By working with Facebook directly, and joining their team, we’ll have more opportunities to build amazing products that will be employed by consumers — that’s all we’ve ever wanted to do,” Face.com co-founder and CEO Gil Hirsch wrote in a blog post on the site.

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